An immersive 3 day course taught by multiple Master Cicerones® designed to develop a comprehensive mix of beer sensory skills. Participants in this course will work on mastering their approach to a number of different tasting exercises through multiple blind taste panels and practice sessions per day with guided discussions and feedback.
Attendees will become familiar with all of the off flavors found on the Master Cicerone® syllabus, their sources, and attempt to identify off flavors in multiple rounds of blind taste panels. Extensive vocabulary development exercises will focus on building confidence in describing all elements of a beer’s sensory qualities. Participants will be asked to adjust their sensory communication based on the intended target, shifting between more technically focused descriptions and those aimed at a consumer audience. Attendees will also hone in on the key attributes of beer styles in order to differentiate one style from another.
The skills developed during this course can be applied to a number of roles across the beer industry. Class participants will be given suggested tasting exercises that can be incorporated into training programs within their organization, or to continue their sensory journey at home. This course is ideal for candidates studying for the Master Cicerone® exam as well as brewery leaders, sensory panel managers, hospitality professionals or those looking to foundationally change the way they approach tasting. Although some level of beer knowledge and tasting is presumed for the level of content covered, no level of Cicerone® certification is required to attend.